Twitter chats are one of my favorite ways to learn while still being able to communicate and meet other amazing women that are passionate about what they do. They are also a great way to share your experience with others and an opportunity to teach others about a topic you are an expert in – whether that be college, small biz ownership, blogging, and so on! Here’s how to host your own Twitter chat.
NAME AND HASHTAG
Deciding on a name and a hashtag is not only the most time consuming part, but is also the most important part. Short, sweet, and to the point works the best. Try to be memorable and easy without tongue twisting your participants! If you’re a blogger or a biz owner, consider using a part of your blog/biz name/URL in the name. A rule of thumb is to do _________ Chat and the hashtag #NAMEchat. Don’t over think it!
GOALS AND OBJECTIVES
Being the host of a Twitter chat isn’t for everyone. If you want to figure out if it’s for you, I highly suggest co-hosting a Twitter chat first! If you love it, ask yourself what do you want to achieve and what are your objectives for hosting a chat? These objectives can be anything from why you want to host a chat, past experiences you’ve had with learning that you want to fix, etc. Once you get these objectives figured out, make some goals. A good place to start is figuring how often you want to host the chat (most people do every week or every other week), how many people you want to participate, and the topics you want to cover.
After hosting a few chats, you’ll be able to make goals that are more specific depending on how it all works out!
TIMELINES AND TOPICS
Creating a spreadsheet is a life saver when it comes to timelines and topics for your chats. If you’re a last minute lady like me, that’s totally fine, but if you want to plan your chats out days to weeks in advance this will be the easiest way! Start with a general topic and work it into something catchier for promotion purposes before drilling out the questions you’re going to ask. Tackling your brand like a boss babe sounds way better than creating a brand. Am I right or amirite?
Tip: Look up other popular Twitter chats so that your chat doesn’t overlap with theirs!
Take advantage of scheduling tools like Hootsuite and TweetDeck to schedule out your questions, introductions, and tips so that you can be more present in your chat. I’m a huge fan of TweetDeck because of the columns – it’s easier to manage and see what’s going on.
PROMOTE, PROMOTE, PROMOTE
Real talk – no one is going to participate in your chat if they don’t know about it. Take to your blog, website, social media platforms, and word of mouth to tell people about the chat you are starting. Make sure you use the hashtag you created when promoting your chat so that people can always search it on Twitter to find out when the next chat is, what questions you’re asking, and what people are saying!
Each week schedule a few tweets to remind your participants when the next chat is and what the topic will be!
ENGAGE WITH OTHERS DURING THE CHAT
As a host, your job is to share your knowledge and lead a discussion. Even though you have a lot on your plate, don’t forget to engage with each of the people who “show up” for your chat! It’s the personalization and what you have to teach that matters! Give insight, share what you’ve learned, and tips for getting achieving goals. Don’t forget, they’re there to learn from you!
Related post: 6 Twitter Chats for Bloggers + Creatives
Learning how to host your own Twitter chat and figuring out what works best for your and your participants is all about trial and error. Don’t be afraid to fail. If something doesn’t work out, adjust it and try again.
Have you been wanting to start your own Twitter chat? What’s stopping you?!