In all seriousness, this post was supposed to be up yesterday (Friday) but I was so tired, stressed, and overwhelmed so I put it on the back burner. Better late than never though, right? So since I slacked, I made sure this post was extra good. Today we’re going to talk about media kits (no shit Rachel) – what they are, why you need them, what information you need to have as part of your media kit, and step-by-step instructions on how to make one! Lots to cover today so let’s get started…….
What is a Media Kit?
A media kit is a package of information compiled by a company to represent and promote a brand. Media kits are used to promote a brand and tell a brand who you are, what your blog is about, why they should work with you and your blog, and how they can work with you.
Why Do I Need a Media Kit for my Blog?
I’ve brought up media kits on the blog before, but really haven’t gotten into why you need them. No matter how big or small your blog is, it’s important to have a media kit available for companies to show your worth. Your time is so valuable, especially when it comes to all of the hard work you put into your blog and social media postings, and it’s important to show companies that value.
How Do I Make a Media Kit on my Own?
This part is way easier than you would think! All you need is some basic information – your blog URL, your contact information, some social media and blog stats, and your creativity! Be sure to stick at color-theme and fonts (no more than two) that represent and mirror your blog and you’re going to want to update your stats once a month (or ever other month!)
STEP ONE: Go to www.picmonkey.com, hover over ‘design’ and select 8×10
STEP TWO: Play around with the overlays and text to make design the first bit of your media kit, then be sure to add a blurb about you and your social media stats (Find more information on overlays here)
STEP THREE: Repeat step two to include an about me section that includes a little background on yourself as well as a photo of yourself (I suggest using the same photo as the one you use for your about me on your blog and social media accounts). You’ll also want to include the brands (or blogs) you’ve work with and your social media stats (you can find the social media silhouettes at the bottom of this post!).
STEP FOUR: Save your design as to your computer as a .png file (clearer and better quality than a .jpg)
STEP FIVE: Open a new Word Document and insert your design into a the document
STEP SIX: Format your picture to have the wrap text to be in front of image
STEP SEVEN: Change the heigh to 10.6 inches and then adjust it to fit onto the page – it should end up being a height of 11 and a width of 8.5
STEP EIGHT: Save your media kit to your computer as a PDF for easier and more professional sharing with brands
And wa-la! You now are the proud owner of a media kit! If you have any questions or need help, don’t hesitate to shoot me an e-mail (firstname.lastname@example.org)! I’ll try my best to answer as quickly as possible! Also, I’d love to see what your media kit looks like, so either leave a comment below, tweet
me a picture (don’t forget to use the hashtag #SSTutorials on all social media platforms when sharing your work with these tutorials!), or shoot me an e-mail.