Well, it’s been a hot second hasn’t it? I took a *slight* break from blogging and social media over the last week to basically collect myself. I had been spending a lot of time on social media recently and I felt as thought I wasn’t having enough quality time with friends and family since I was, 9 times out of 10, on social media while spending time with them. It’s actually kind of sickening how much I’m on my phone, not even just posting but scrolling through my feeds. I’m sure some of you feel the same way and as a blogger I feel as thought I should *always* be on social media and be putting out posts but the reality is is that we are all normal people too, and we deserve to spend time away from technology. Who’s with me? I can’t say it wasn’t nice taking a break during the Nordstrom Sale either….. 😉
It’s also been extremely nice taking a step away from Instagram. With the algorithm changes and basically only seeing content from the same three people, even content from weeks ago, it’s been a little discouraging especially as a smaller blogger trying to “make it.” Even though it’s frustrating and easy to be mad at Instagram, it is important to look at the application from a business standpoint. There are people trying to keep Instagram relevant, they’re trying to make a living and support their families through this application we all use. They have to make business decisions that might affect us (but we push through it, obviously) so that they can make money. It’s life even though it’s extremely frustrating.
A few tips to blasting past this algorithm change….
1. Don’t copy & paste the same hashtags into every. single. post. Think about the photo you’re posting and what hashtags are relevant to it. Even if you’re a fashion blogger, don’t use fashion blogger related hashtags for a photo of a building, the park, a city, etc. This causes unrelated content to be pushed out and Instagram will penalize you for it.
Related Post: The Best Hashtags to Use on Social Media
2. Don’t get discouraged. This might be easier said than done, but use this algorithm change to motivate you to be better and work harder. Don’t let it get you down to the point that you don’t want to blog or use social media anymore. Remember why you started what you’re doing in the first place.
3. Push out your best content. I know it’s hard to consistently push out your best content when you’re a bit discouraged, but try your best to not let it get to you. Remember that motivation I mentioned above? Use that motivation to produce your best content and push out that content to your readers. Instagram will reward you for quality content and start showing your content more and more the harder you work.
Related Post: Q-3 Check-In
4. Remember it’s just social media. I get it, social media is a large factor when it comes to blogging. It’s how you reach your audience in the moment, it helps land those dream collaborations, it allows you to communicate with other people across the world, and it can be extremely inspiring. But some of these (if not, all) platforms are not going to be around forever. They’re businesses, and sometimes they don’t last. Look at the amount of people who have moved away from Snapchat over the last six months. Work on improving your website, your email list, and your personal connections outside of social media to ensure all areas of your blog are well balanced in case there is a future without these social media platforms.
5. Engage, engage, engage. The more engagement on photos, the more likely it’ll be shown on their followers Instagram feed. You can’t expect people to engage with you if you don’t engage with them. It’s a two way street! Be sure to engage with your followers and those that you’re following are going to increase the chances of seeing them more frequently on your feed.
Let’s chat about social media – what are you loving and what are you hating? How are you ensuring your blog could last without social media? How do you push through all of the algorithm changes?