Using Snapchat to Promote Your Blog + Tricks To Try

Ah, Snapchat – the best thing since camera phones. I spend a crazy amount of time on Snapchat whether it’s to document the Starbucks I drank this morning, watch my friends’ snap stories, or rant about the idiot that decided to cross the road without looking both ways. Either way, Snapchat is a great way to connect with your friends so a few months ago I decided to make a Snapchat account for my blog so that I could connect with other bloggers, share a glimpse into my life, and promote my blog. It was one of the best decisions I’ve made concerning my blog and I’m sure it’ll be one of the best ones you make for your blog, too!

Using Snapchat to Promote Your BlogUsing Snapchat to Promote Your Blog

You’re probably thinking, how I do I incorporate my blog into Snapchat? Well, this is where I come in.

How to promote your blog via Snapchat:

Start A Series

A lot of bloggers have a weekly series on their blog, so why not bring that idea onto Snapchat? Decided on a day of the week and a subject you want to cover, then go buck wild and introduce your readers and followers to this series. Have some killer photography tips and tricks? Want to share the blogging tips you rely on religiously? Are you a foodie and want to share some of your favorite recipes, restaurants, and coffee houses? The options are endless and this allows you to share what you know with your followers in a more casual, relaxed setting.

Share A Glimpse Into Your Life & Personality

I would definitely consider myself a nosey person (sorry?). I try really hard not to be but I love knowing what is going on in people’s lives, what’s in their purses, how messy their rooms are so why not share these things on Snapchat? Whether people admit it or not, they love seeing what you’re wearing grocery shopping, how you look when you wake up in the morning, and basically the real, unedited version of yourself and your life because it allows for a personal connection to be made.

Behind The Scenes / Live Event

Taking the right Instagram photo takes time and sharing a little behind the scenes glimpse on how you do this and all of the props that go into it makes you see a little more normal than just being like “Hey, here’s my Instagram photo. It took 2 seconds to take and my life is as perfect in real life as it is in this photo.” It’s also fun to show a little behind the scenes glimpse on a live event that you might be attending/covering for an upcoming blog post. Plus it builds excitement for said upcoming post.

Share Your Blog Posts

Do you have a new blog post that just went live on your blog? Do it! Let people know a new blog post just went up, a little snippet about what it’s about, and your blog URL. BAM! Now you have a new traffic source, potential new visitors to your blog, and more attention to that specific blog post.

Show Exclusives

Finding new ways to promote your blog in exclusive ways not only drives attention to your blog but also gains you more followers can everyone loves exclusive content. It’s like a secret girl gang about a specific topic – you know it, and other followers know about it, but the general public is in the dark. Share a funny story that helps your followers get to know you better, share bits and pieces of your blog launch that is happening next month, show an item you’ll be giving away on your blog in the near future, etc.

Tips you need to try:

You can add more than one filter

Here’s how: If you want to add more than one filter to your Snapchats all you have to do is snap a pic and choose your first filter. Use one finger to hold the filter and use another finger to swipe and choose another filter/feature.

You can add more than one text line

Here’s how: Open up the notes app on your phone and click return/enter a couple of times without adding any text.

Then, double tap for your copy/paste options to appear and click “select all” to highlight the entire section and then click “copy” to copy the lines to your clipboard. Now all you have to do is to Snapchat like normal but before you start typing in the text box, paste the lines you just created in Notes!

You can send money

Here’s how: Open up Snapchat and click the ghost at the top of the screen to get your “home screen” to appear. Next, click the settings wheel and select “Snapcash” and this is where you’ll add your card information, and choose whether or not you want to require your CVV to be inputted before sending money.

My Favorite Snapchat Accounts to Follow:

@cristina.snaps – Do you love Cristina from Cristina Was Here? Add her on Snapchat to see her Whole Foods hauls, the cute adventures she goes on with her boyfriend Cam *heart eyes*, and her rants about college

@thedailytay – Because Tay is freakin’ hilarious, her dog is adorable, and she owns a kick ass t-shirt line.

@dallaswardrobe – Amy is so freakin’ cute, she has cute dogs, her house is gorgeous, and her an her husband are #relationshipgoals

@alyson_haley – Her dog Fish is so cute, she shares the inside scoop on her travels, and her outfits are the


How do you use Snapchat to promote your blog?


  1. April 25, 2016 / 12:33 PM

    I’m obsessed with snapchat haha @divapinks

    • April 25, 2016 / 3:37 PM

      It’s the best, isn’t it?!

  2. April 25, 2016 / 12:45 PM

    I have a personal blog so if my readers follow my on Snap they get an inside look at my life, my humor and my goofiness – which I love. I DO also share when there’s a new post up by taking a photo or video of my blog post and might add commentary or corresponding music to it. I definitely think there are ways to promote yourself on Snap without being overly “salesy.” Thanks for sharing these tips!

    • April 25, 2016 / 3:37 PM

      I totally agree with you! I definitely think Snapchat allows people to be more personal when it comes to the Internet!

  3. April 25, 2016 / 12:55 PM

    Great tips! I’m a novice on Snapchat so definitely trying these out!

    • April 25, 2016 / 3:36 PM

      Thank you Petra! I wish you so much luck with getting to know the app!

  4. April 25, 2016 / 1:29 PM

    I must say, I’ve never thought about using Snapchat as a way to promote my blog! But what a good idea! I love following people on snapchat so it seems sensible to use to to my advantage! Thanks!

    • April 25, 2016 / 3:36 PM

      Yes! It’s such an easy way to promote your blog, too!

  5. April 25, 2016 / 1:32 PM

    This is a great article! I am not on snapchat yet, but I have been studying up on it for my blog to possibly use in the future. Will be pinning this to remember for later. Thanks for the great tips!!

    • April 25, 2016 / 3:35 PM

      You have to get on Snapchat girlfriend! It’s seriously the best and such a creative way to share your blog and your personality!

  6. April 25, 2016 / 1:38 PM

    These are some amazing tips, thank you! I find it hard to find a balance between being annoying and creative with Snapchat stories.

    • April 25, 2016 / 3:34 PM

      Sometimes I have my days when I’m annoying (or at least I think I am) on my snap story just because it’s like – once I start snap chatting, I can’t stop (oops). You just gotta own it!

  7. April 25, 2016 / 1:45 PM

    This is such a helpful post! I love all your ideas about how to promote your blog! I think I should start doing a weekly story time or something haha. I absolutely LOVE watching your snaps – better than Netflix 🙂 Thanks for mentioning me and Cam!


    • April 25, 2016 / 3:33 PM

      GIRL, you have to start doing your Tuesday Tips again! I loved watching them. And of course, you guys are the

  8. April 25, 2016 / 1:51 PM

    I honestly do not understand snapchat at all – do i have to be friends with people for them to see what I am posting? I really need to sit down and figure it out, I really like the idea of it. I use Periscope, and love doing live video, maybe I should try and do more of that on snapchat as well. Great tips here! I am pinning for later 🙂

    • April 25, 2016 / 3:32 PM

      NOPE! If you go into your Snapchat settings (ghost > setting wheel) you can go under the area that says “WHO CAN….” and you can choose whether only your friends can contact you and view your story or you can choose “everyone” so that if they follow you and you don’t follow them, they can still see your story! I have “everyone” chosen to see my snapchat story and to contact me for my blog so that I can be more “available”!

  9. April 25, 2016 / 2:29 PM

    Great tips! Although I’m on Snapchat, I’ve never actually used it to share my own snaps. I primarily use it to stay up-to-date with all my favorite bloggers (I just followed you!). That said, I could definitely see how Snapchat could be used to build an audience with blog readers + get them excited for new content. If I wasn’t so camera shy, then perhaps I’d utilize it more — maybe one day!!

    • April 25, 2016 / 3:30 PM

      AH! Thanks so much for following me! I have faith in you, just jump right in and don’t rematch your snaps (it makes me feel better!).

    • April 25, 2016 / 3:29 PM

      Snapchat is one of my go-to social media platforms! It’s so fun and addicting!

    • April 25, 2016 / 3:28 PM

      YES! It’s seriously the best especially when you want to use the Geotags!

    • April 27, 2016 / 5:45 PM

      You’re so welcome! I’m glad you liked it and hope you can utilize Snapchat so much for your blog!

  10. April 25, 2016 / 3:41 PM

    I had no idea you could use more than one filter at a time! What a game changer! Can’t wait to check out some of your recommended accounts on Snapchat.

    • April 27, 2016 / 5:45 PM


  11. April 25, 2016 / 4:39 PM

    I love these ideas! Thanks for sharing! I love when bloggers have series or have a theme to weekly snaps

    • April 27, 2016 / 5:44 PM

      You’re welcome! I’m so glad you liked them! Cristina from Cristina on Campus does a fun one on Tuesdays!

  12. April 25, 2016 / 5:04 PM

    I just started using Snapchat so this post is very helpful! I know close to nothing about it! Thank you 🙂

    • April 27, 2016 / 5:44 PM

      You are quite welcome! I’m sure you’ll get the hang of it soon!

  13. April 25, 2016 / 5:32 PM

    Great tips!! I never thought of using snap chat to promote my blog. It has caught on like crazy with everyone. I think it is a great way to let your readers see into your personal life and give them upcoming scenes to blog posts,etc. Thanks for sharing!

    • April 27, 2016 / 5:43 PM

      Yes, it’s definitely a fun way to give a peek of your life to your readers!

  14. April 25, 2016 / 8:13 PM

    Just added you on SC. My username is bowsoverbros haha

    xoxo, Jenny

    • April 27, 2016 / 5:43 PM

      YAY! I’l be sure to add you back once I find my phone!

  15. April 25, 2016 / 8:13 PM

    Just added you on SC. My username is bowsoverbros haha

    xoxo, Jenny

  16. April 25, 2016 / 10:13 PM

    Excellent tips! Especially the series!

  17. April 25, 2016 / 10:38 PM

    I downloaded it few days ago but have no idea how to use it. There is a new series I started on my site and want to use it to capture parts of the adventures. Going to use these tips to help me out. Thanks for sharing.

    • April 27, 2016 / 5:38 PM

      OH LA LA. I can’t wait to check it out!

  18. April 25, 2016 / 11:29 PM

    Great tips. I haven’t dipped into SnapChat yet at all. Thanks for sharing.

    • April 27, 2016 / 5:38 PM

      You’ll have to give it a try, and the filters are super fun (& cute!).

  19. April 26, 2016 / 12:14 AM

    Thanks for the tips and ideas. Will be setting up snapchat soon. Looking forward to building a following with it. Didn’t know you could promote your blog though. Great tip!

    • April 27, 2016 / 5:37 PM

      Yay! You’ll have to let me know what your username is so I can follow you on your blogging journey!

  20. April 27, 2016 / 11:40 AM

    I’ve always considered myself a tech nerd but for some reason, I am terrible with snapchat! ha! I’m on it but rarely am “on” it. But maybe I should put more effort into it?! You’ve kind of inspired me girl!

    Xox Dana Ivy //

    • April 27, 2016 / 5:36 PM

      You totally have to start using it more! It’s so fun! I always say once I start snap chatting, I can’t stop!

  21. April 27, 2016 / 10:14 PM

    I am working on using snapchat to build my business. I haven’t got it off the ground yet, but I’m getting there. Thanks for the tips. Keep up the great work and live unstoppable!

    • May 16, 2016 / 12:44 PM

      Thanks so much Rhonda – good luck to you!

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